In this case study, we invite you to explore the extraordinary partnership between eMed and Carrot Tech Lab. Together, we’ve reimagined the pharmacy experience, embracing innovation, sustainability, and a dedication to customer-centric healthcare. Join us as we unpack the blueprint for eMed’s success—a pharmacy that truly embodies “The Pharmacy of the Future.”


  • Client Name: eMed
  • Industry: Healthcare and Pharmaceuticals
  • Website: https://emed.bg

Project Overview:

  • Project Name: Revolutionizing Healthcare with eMed
  • Project Description: Collaborative efforts between eMed and Carrot Tech Lab to redefine the pharmacy experience, encompassing the development of a modern website, comprehensive marketing strategy, brand identity, branding for the pharmacy, video ads, and product photography.
  • Scope: The project aimed to transform eMed into the “pharmacy of the future” by offering express delivery, personalized service, and innovative healthcare solutions.
  • Technologies Used: Stack, .Net, Aurelia, Postgre SQL, HTML5, CSS3, JavaScript


The eMed project presented several unique challenges:

  1. Brand Identity: Creating a brand identity that aligned with eMed’s vision of being the “pharmacy of the future.”
  2. Online Consultation: Implementing an online consultation system while maintaining the highest standards of healthcare.
  3. Marketing Strategy: Developing a comprehensive marketing strategy to promote eMed’s unique services.


Our collaborative solution addressed these challenges effectively:

  1. Modern Website Development:

    • Designed and developed a modern and user-friendly website that reflects eMed’s innovative approach.
    • Ensured seamless navigation for users seeking express delivery and online consultation.
  2. Comprehensive Marketing Strategy:

    • Crafted a multi-faceted marketing strategy to promote eMed’s unique offerings.
    • Executed targeted campaigns to reach potential customers.
  3. Brand Identity and Pharmacy Branding:

    • Developed a distinct brand identity that conveyed eMed’s commitment to the future of healthcare.
    • Created branding materials for the eMed pharmacy locations.
  4. Video Ads and Product Photography:

    • Produced captivating video ads to highlight eMed’s services.
    • Conducted product photography to showcase eMed’s pharmaceutical offerings.

Development Process:

Our project unfolded through a structured development process:

  1. Planning and Requirements Gathering:

    • Defined project objectives and deliverables, considering eMed’s mission.
    • Conducted in-depth requirements analysis to meet eMed’s unique needs.
  2. Design and Prototyping:

    • Designed the user interface and user experience with a futuristic touch.
    • Created prototypes for review and refinement.
  3. Development and Integration:

    • Developed the website with cutting-edge technology.
    • Implemented secure online consultation features.
  4. Marketing and Branding:

    • Executed the marketing strategy with targeted campaigns.
    • Designed branding materials for eMed’s pharmacy locations.
  5. Video Production and Photography:

    • Produced engaging video ads.
    • Conducted professional product photography.
  6. Testing and Quality Assurance:

    • Thoroughly tested the website for functionality and security.
    • Ensured the marketing materials aligned with eMed’s brand identity.
  7. Deployment:

    • Successfully deployed the website and marketing campaigns.
    • Monitored performance and made necessary adjustments.

Key Features:

  • User-friendly website for express delivery and online consultation
  • Comprehensive marketing strategy to promote eMed’s unique services
  • Distinct brand identity and pharmacy branding
  • Engaging video ads and professional product photography

Results and Outcomes:

  • Enhanced Brand Identity: eMed’s brand identity now embodies the “pharmacy of the future” vision.
  • Increased Online Presence: The website and marketing efforts expanded eMed’s reach and online visibility.
  • Innovative Healthcare: eMed’s innovative approach to healthcare sets a new standard in the industry.

Lessons Learned:

  • Collaboration and innovation drive transformative projects.
  • Adapting to the healthcare sector requires a deep understanding of industry standards.


The collaborative effort between eMed and Carrot Tech Lab has transformed the pharmacy experience, setting a new benchmark for healthcare in the digital age. Our comprehensive solution, spanning website development, marketing, branding, video production, and photography, has propelled eMed into the forefront of the healthcare industry.

Next Steps:

  • Ongoing support and optimization for the eMed website and marketing campaigns.
  • Exploration of future innovations to further revolutionize healthcare.